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Unintentional injuries are the number one killer of children between the age of one and fourteen.  Safe Kids North Shore and the Grand Traverse Region Injury Prevention Coalition works to prevent unintentional injuries across the lifespan.  Focus areas include but are not limited to: child passenger safety, distracted driving, vehicle safety, helmet safety, winter safety, water safety, pedestrian safety, and changes for the driving senior citizen.  In 2011 a total of 67 events were held/participated in providing direct contact and safety education to a total of 7,864 persons.  In addition indirect contact safety messages through doctor office, health departments, local businesses and the hospital reached over 24,000 persons.  This does not include the reach of numerous media stories.

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